video premiere: holy balm, fashion

Watch every vintage trend of the last two decades flash before your eyes.

by i-D Staff
|
19 June 2016, 10:40pm

Photography Traianos Pakioufakis

Holy Balm are a smart, quirky, 'mutant, free-form house' trio from Sydney whose anticipated second album, Activity is due for release on Chapter Music in early August. The first single from the album, Fashion, is a funny and insightful electro-pop song guaranteed to remind you of some of your more questionable sartorial stages while simultaneously getting you to the dance floor. 

The new video for Fashion is a visual treat that traverses every vintage store fad embraced over the last couple of decades. In the clip, band members Emma Ramsay, Jonathan Hochman, Anna John don it all: platforms, giant plastic earrings, clashing prints, matching plaids, ruffles, latex, glomesh, stonewash, earthy colours, batwings, taffeta, parachute tracksuits, logos, 80s suits, animal prints and berets. Topped off with a glorious cameo by Marcus Whale, who plays saxophone on the track, press play for a stylised glimpse of your wardrobe's history. 

@holybalm

Credits


Photography Traianos Pakioufakis

Tagged:
Culture
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Fashion
Premiere
video premieres
Marcus Whale
Holy Balm