Isabel Marant goes back to the future for AW21

The label's latest collection looks to counterculture movements past and our present state of flux to inspire a more optimistic future.

by Felix Petty
|
08 March 2021, 9:52pm

Isabel Marant’s AW21 collection film was shot in an imposing concrete car park — a grey sculptural Brutalist landscape. The location was not really the Paris of Isabel Marant, a label whose shows have always exuded joy, glamour and escapism, but this was a show and collection about paradoxes and ambiguity. 

This seasons looks were set against the retro-futuristic locale, setting the mood for Isabel Marant’s take on the future of fashion — which looks pretty bright. There was a sense of optimism from hippie florals and paisleys of the 60s, to 80s Memphis colour palettes and the 90s techno music. 

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It was all refracted through our current moment of flux, still stuck in lockdown but looking forward to a reemergence this summer. The opening looks saw Rianne Van Rompaey in a long, cream woolen dress with puffed fringed shoulders and cowboy boots; Mica Argañaraz in cream trousers and an electric double-breasted shirt; Anna Ewers in an embroidered jerkin and short shorts; Adut Akech in a cream and pink comfy sweater, which later appeared again, being worn as menswear by Leon Dame.

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Which is to say this was a collection about blurring those boundaries, between retro and futurism, going out and staying in, glamour and comfort, masculine and feminine. It was a fantastically unrooted collection, which took so many different influences, visions and silhouettes and united them into a glorious whole for the strange world we’ve been living in, and the stranger one we’ll be emerging into this autumn. 

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isabel-marant-aw21-paris-fashion-week
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Tagged:
Isabel Marant
Paris Fashion Week
AW21