Netflix’s newest horror series will make you want to log off forever

Starring Adrian Grenier (the shit boyfriend from 'The Devil Wears Prada'!), ‘Clickbait’ delves deep into the horrors of the internet.

by Roisin Lanigan
22 July 2021, 12:37pm

As anyone who’s ever been online even just once in their entire life knows, the internet is a terrifying place. Don’t take our word for it either — instead, look to Netflix, and their newest thriller offering, Clickbait. Dropping in just one binge-able slot, the series stars everyone’s least favourite fictional boyfriend Adrian Grenier (famously the real villain of The Devil Wears Prada). His character Nick is a seemingly normal family man who is abducted and paraded on the internet, where he is branded an abuser of women and set to be murdered by unknown assailants once his story reaches five million viewers.

I know right, already, gripped! Want to hear more? Of course you do! Described as “a crime with a sinister online twist”, the series plunges into the depths of the internet. “Clickbait explores the ways dangerous and uncontrolled impulses are fuelled in the age of social media,” the show notes read, “and reveals the ever-widening fractures between virtual and real-life personas.” 

The eight episode series, set in the USA but filmed in Australia, also stars Zoe Kazan as Nick’s sister Pip, who is struggling to uncover the truth out about her brother as his abduction goes (inevitably) viral and becomes a media storm. 

The trailer, released last night, gives viewers a sneak peek at that theme of disparity between the IRL and URL. In it, we are introduced to the protagonist as a loving son, brother, husband and friend, before being asked to question whether it’s all a facade. We see Nick, his face bloodied, holding up a sign saying “I abuse women” presumably at the behest of his kidnappers. “At five million views I die,” the next sign reads. Needless to say, it all goes tits up from there, as the miniseries tries to decide whether he is a victim of a crime, or a predator confessing through the trial by fire that is the online world. 

All eight episodes — each told from the perspective of a different member of Nick’s family — drop on the streaming platform on 25 August. Over the course of each instalment, the audience learns that there’s more to this seemingly pleasant white family man than there seems (who could have predicted it!) and eventually, the truth about why he’s being targeted.

For now, check out the teaser below and start coming up with your own theories. 

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