​traid x alex noble: rights of massive

The designer and charity have created a collection to help the children of Bangladeshi garment workers.

by Charlotte Gush
23 May 2015, 2:00pm

Fashion re-use charity TRAID have teamed up with fashion and costume designer Alex Noble for their 2015 Traidremade summer collection, Rights of Massive. Profits from the collection will be used to buy birth certificates for 140 children of garment workers in Bangladesh; part of a TRAID project that provides day care, healthy food and education, the children need birth certificates in order to enrol in school and to receive medical treatment.

Alex Noble is known for his fantastical stage creations for Florence Welsh and Lady Gaga, but for the unisex Rights of Massive collection he was inspired by streetwear tribes of the 80s: buffalos, zoots and the androgyny of punk, with muses including Neneh Cherry, Sade and Kid 'n' Play.

"I'm so proud to be collaborating with TRAID as their work and contribution to building a sustainable industry is so inspiring," says Noble, adding, "This collection is also very special to me because the profits raised will give underprivileged children in Bangladesh a better future."

The collection includes denim, tartan and broderie anglaise fabrics, fashioned into boy-shorts, dungarees, boxy tees and bomber jackets, with bleach effects and cut 'n' paste styling.

You can buy the Rights of Massive collection at the TRAID pop-up on Berwick Street in Soho until 14 June 2015, and online.


alex noble