supergurl expresses "sincerest apologies" for black friday rape slogan
Retailer's creative director admits not reviewing the campaign's graphic design in Facebook post.
Online fashion retailer SuperGurl has apologised for its Black Friday advert encouraging users to Rape Us Now (pictured above). Made in extremely poor taste, the analogy sparked a swift online backlash against the company's irresponsible appropriation of the term.
In a Facebook post, SuperGurl's creative director Jordus Lim cited it as "an honest mistake" made by a lack of reviewing the campaign's graphic design. With a particular market of teenage girls, critics have noted SuperGurl's similarly problematic 'Hit Me' baseball jacket available online.
The controversy comes only weeks after Bloomingdales released a Christmas campaign suggesting to "spike your best friend's eggnog when they're not looking". The department store later apologised for the date rape-y catchphrase as an "error in judgement".