james long goes global with new online store

The favourite of Usher, Pharrell, Tinie Tempah and fashion-loving boys far and wide is now available on’t net.

by Stuart Brumfitt
31 March 2015, 11:44am

Menswear designer James Long has been steadily growing his East London-based company and is now taking it global with his new online store. The site has launched with the spring/summer 2015 collection, including James's highly sought after denim, bright tees and staple jersey pieces, and has all been helped along by recent investment in the brand. So why did James decide now was the time to share his wares online? "I think it feels as though that's the way retail has been moving for a while and I wanted to offer a selection that you can't necessarily buy in store. I think each season will be different. There will be extra special pieces, alternative colour ways and lots of accessories. I will have fun with it."



Photography Piczo

James Long