10 things you need to know about av robertson

Amie Robertson’s brand has bloomed, quite literally, since she started it up after graduating from Central Saint Martins in 2014.

by Felicity Kinsella
|
23 December 2015, 1:00pm

Even in the bleak English summer the grass is green and the girls are pretty in Amie Victoria Robertson's world! The Manchester born, raised and based designer started up her brand AV Robertson soon after graduation and since then has created a capsule collection for ASOS Black, and been selected to show her wares with Fashion East next February. Her spring/summer 16 collection of giant, iridescent, sequin flowers on pitch black fabric conjures up images of dark, secret gardens, and old-school Dior. Amie will be showing for the first time at London Fashion Week next season alongside fellow Fashion Easties, Richard Malone, Caitlin Price and Mimi Wade. We caught up with the 24-year-old charming Manc about embroidering through the night, being a Swiftie, and the importance of being nice.

1. She decided she wanted to be a fashion designer when she was 12 years old.
"I had just learnt how to sew whilst making a crazy cushion (a rabbit with pipe cleaner glasses and a bow tie on a cushion?) and wanted to learn how to make clothes. I started designing printed dresses in a book that I eventually took everywhere with me, and was obsessed from then on."

2. This is what her black, flowery collection was all about:
"It was originally inspired by the British summer (or lack of summer). After spending a rainy summer in Manchester I had the idea to clash winter and summer wear. I started looking into oversized winter wear and embroidered flower gardens, and re-interpreted the two together."

3. This is how she copes when it's midnight and she's got a show the next day:
"I think this is the life of all designers! I don't think I've ever had a project or collection finished before midnight anyway! Even if I have finished, I would still stay up and perfect my collection even more. For me it usually involves drinking lots of tea, listening to music or watching happy films whilst embroidering all night."

4. She received some swell advice from fashion fairy godmother Lulu Kennedy:
"So much already about business plans, production, sales and funding that I wouldn't have known about. But I think her advice and encouragement to ask others for help when I need it has been most beneficial so far!"

5. And she's got some swell advice for all you wannabe CSM students:
"Be as creative as possible, don't get too stressed, and it always helps to be nice! Once you are on the course it's over so quickly, I think you should try and have fun with it."

6. Her dream person to dress is:
"Chloe Sevigny has always been one of my ultimate favourites to dress. But at the minute I'm liking Jennifer Lawrence, she seems like she would be really fun to dress, I love her personality, as well as her style."

7. This is her favourite fashion show of all time.
"I have too many favourite shows that I'm obsessed with but John Galliano's Dior 60th Anniversary Couture show has to be the most memorable, I remember seeing that show and being amazed, I knew I definitely wanted to be a designer."

8. Here's what's on her studio playlist.
"Charlie XCX, Gwen Stefani, Iggy Azalea and admittedly Britney Spears and Taylor Swift, I am a Swiftie."

9. This is where she wants to be in 10 years time:
"Hopefully having a functioning business with my brand! But mostly still being creative and designing, and having lots of dogs."

10. Her New Year's resolutions are on point:
"To embroider more, be more creative and eat more chocolate."

@av_robertson