jamie bochert is a beautiful bag lady for christopher kane fall/winter 16

The campaign was shot by Alasdair McLellan and art directed by Jo Ann Furniss.

by Charlotte Gush and i-D Staff
02 August 2016, 4:25pm

The second ever Christopher Kane campaign has been revealed. Shot by Alasdair McLellan with art direction by Jo Ann Furniss (both beloved i-D contributors), ; it stars Jamie Bochert as a beautiful bag lady. The sunny fall/winter 16 campaign sees Bochert don an artfully crafted plastic rain bonnet with a striped dress that has large but delicate flower appliqued, patches, and stacked charm bracelets. "I've been obsessed with hoarders and women who are collect-a-maniacs," Kane told i-D after his fall/winter 16 show, explaining the eccentric British styling of the collection and campaign.


Text Charlotte Gush

fashion news
Alasdair McLellan
Christopher Kane
Jamie Bochert
jo-ann furniss
fall/winter 16
fall/winter 16 campaigns
autumn/winter 16 campaigns