jamie bochert is a beautiful bag lady for christopher kane autumn/winter 16

The campaign was lensed by Alasdair McLellan, with art direction from Jo Ann Furniss.

by Charlotte Gush
02 August 2016, 3:27pm

The second ever Christopher Kane campaign has been revealed, starring Jamie Bochert as a beautiful bag lady. Shot by Alasdair McLellan with art direction by Jo Ann Furniss -- both i-D contributors -- the sunny autumn/winter 16 campaign sees Bochert don an artfully crafted plastic rain bonnet with a striped dress that has large but delicate flower appliqued patches stacked charm bracelets. "I've been obsessed with hoarders and women who are collect-a-maniacs," Kane told i-D after the autumn/winter 16 show, explaining the eccentric British styling of the collection and campaign.


Text Charlotte Gush

fashion news
Alasdair McLellan
Christopher Kane
Jamie Bochert
jo-ann furniss
autumn/winter 16 campaigns