winnie harlow gets high on life in diesel’s new campaign
i-D favourites Winnie Harlow, Charlotte Free and Gryphon O’Shea star in the Nick Knight shot ads.
Flying the flag for tolerance, inclusiveness, and unconditional love, Diesel launches its new spring/summer 15 campaign. Conceived by Creative Director Nicola Formichetti, shot by the legendary Nick Knight, and starring i-D favourites Winnie Harlow, Charlotte Free and Gryphon O'Shea, along with many fresh new smiling faces, the campaign is a celebration of happiness, hope and positivity. ''There are so many crazy things happening now that you don't see people just having fun any more,'' recalls Nicola, ''the challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he's rarely done - which is shoot people smiling. It feels spontaneous, like they are selfies and he's just the one snapping the photo." Spread the love by using the #DieselHigh hashtag, elevating your spirit and getting high on life. How high will yours go?