Chanel is producing face masks for medics fighting coronavirus
They’re the latest house in the fashion industry to step up to help frontline workers.
Image Edward Berthelot via Getty
As the coronavirus pandemic continues to sweep across the world, fashion houses globally are beginning to stand up and do their part in the fight against the disease.
After LVMH and Kering announced huge cash injections to help with research and philanthropic efforts, many houses have repurposed their factories to create personal protective equipment for frontline medical staff and patients. Dior are using their fragrance production lines to instead create hand sanitiser for French hospitals, for instance, while Burberry’s Yorkshire factory will be switching from trench coat production to the creation of masks and gowns.
Now Chanel have announced their contribution to the coronavirus effort, joining in the manufacture of PPE for medics. “Today we are mobilising our workforce and our partners to produce protective masks and blouses,” the brand said in a statement over the weekend (yes they said blouses, they’re French okay).
They're currently creating prototypes which, when approved by French authorities, will be sent out to health organisations across the country. Chanel also announced that it wouldn’t be laying off any of its some 4,500 employees as a result of the pandemic.