Sorry hypebeasts, coronavirus is causing a streetwear shortage
First Miss Rona came for our health, now she’s coming for our YEEZYS.
Hold onto your Off-White trackies, coronavirus has selected its next industry victim. According to a report by The Guardian, the UK is set to face shortages in its supply of sports and leisurewear due to pandemic-related delays in manufacturing, coupled with increased consumer demands.
It does make sense that our post-pandemic wardrobes have taken a turn for the comfy — the sharpest minds among you likely banished all non-elasticated waistbands when Zoom school and home-working became the norm earlier this year. Inevitably, tracksuits, hoodies, trainers, and leggings are now all in short supply.
“There was an immediate panic between February and April [as brands] pulled production,” one specialist retailer told The Guardian. “People were talking as if no-one was going to buy, but my website was up 200%. Now I’ve got no stock. I’m having to chase what’s available.”
According to an analysis by Edited, a market intelligence platform, the number of sold-out sportswear items over the past month was up by 17% compared to the same time last year. The company also said that figure is expected to rise higher in the event of a second national lockdown (you know, a proper one).
According to ASOS chief executive Nick Beighton, the problem isn't going away anytime soon due to the “airpocket” of stock caused by factory closures. In fact, he doesn’t expect to see an improvement until spring 2021. Good thing the strictures of time barely exist at this point .