stella mccartney’s new fashion film will melt your mind
N.B. This film contains moving psychedelic images and clowns. Not for the faint hearted.
Another day another fashion video, only this one isn't quite like the others. Enlisting the help of surrealist artist Philippa Price, Stella McCartney's latest short film, The Uncanny Valley, invites you down the rabbit hole, on a psychedelic trip to the Nevada desert, stopping off at the eerie Clown Motel, an area which served as a nuclear testing site in the 1940s. A blend of sci-fi and film noir, the film is visually arresting and grippingly surreal. Starring models Megan Nison and Bradley Soileau (Price's boyfriend), the film showcases both the brand's resort and inaugural men's collections. Debuting officially tomorrow, the film marks the start of a new editorial series call #StellaBy, whereby a selection of today's most exciting artists and creators are invited to reinterpret the brand's recent collections. So watch the space.
Text Tish Weinstock