drake’s partnership with apple is probably stopping him from hitting no.1

Only streams from YouTube and Vevo count towards the Billboard chart, so all the plays of Hotline Bling on Apple Music didn’t help him at all.

by Charlotte Gush
27 October 2015, 9:28pm

A week ago, Drake made a heartfelt plea to fans to get Hotline Bling to number 1 on the Billboard chart, posting on his Instagram to say, "I spend my life trying to make waves for the city I am from. No accolades really matter to me other than the fact that I have never had a billboard number one. If I get my first number one during the month of October it will be the biggest moment of my career to date (in my mind) and if you are looking for me on that particular evening I will be passed out in the water slide that connects to our pool. I love you and thank you for these memories. I always love the moment right before it happens more than when it actually happens. So thank you… even if it doesn't".

Well, as we know now, it didn't. He stayed resolutely in second place, behind The Weeknd's track The Hills. Unfortunately for Drake, all the asking nicely in the world could only get him so far, as it was his partnership with Apple Music that was really standing in the way of him getting to that elusive number one spot. It turns out that only YouTube and Vevo report their streaming numbers to Nielsen Music, which informs the Billboard Chart ranking, so every since hit on his Apple Music exclusive counted for nada.

As of 15 hours ago, the Hotline Bling video is on Vevo, racking up 828,053 views in that time. However, this week, Drake has another chart goliath to overcome if he's to hit the hotspot: i-D cover star Adele and her long-anticipated return single Hellowhich broke Vevo records for the most streams in its first 24 hours (27.7million) and has now been streamed 89.6million times since launch, as well as breaking one-day sales records with more than 400,000 copies sold, and is a serious contender to break the weekly sales record in the US.

Tough week for Drizzy.

number 1