see by chloé street casts european cool girls for fall
Chloé’s little sister brand sought out individuality and eclecticism in Europe’s capital cities.
See by Chloé went in search of authentic, individual style on the streets of Europe's capital cities for their autumn/winter 15 campaign. Twenty European cool girls were cast from Paris, Brussels, Stockholm, Copenhagen, Berlin and London, where they snapped up i-D designer Kristina Britton (pictured above) for the lookbook and video.
For the very first collection under the creative direction of Clare Waight Keller, who has headed up the main line since 2011, See by Chloé presents easy daywear built from printed, preppy separates, cosy knitwear and easy outerwear. The collection has a folk vibe, with layers of broderie anglaise, bouclé tweed, jacquard knitwear and fringed accessories.