all aboard the kenzo bus
This is one ride you don't want to miss.
It seems Kenzo Paris will stop at nothing when giving people a taste of their world. Headed up by New York designers Humberto Leon and Carol Lim, also the force behind Opening Ceremony, the brand has, as its most recent ad-venture, created fully merchandised portable brand temples within double decker buses. In the last few weeks Kenzo's global expansion included Dubai where customers were able to jump on board for the full experience.
And they're no strangers to road tripping in style. In 2014 the Parisian brand created a Flower by Kenzo bus that drove round the streets of Paris and right now they're in Beijing with a Volkswagon version which they've set up as a pop-up cafe giving free coffees to anyone tagging #KenzoBeijing.