​jamie hawkesworth teams back up with miu miu for new campaign

Dutch teenager Estella Boersma is the new face of Miu Miu.

by Felicity Kinsella
01 May 2015, 1:20pm

Unveiling her Prada Pre-Fall 15 campaign earlier this week—which stars i-D faves Natalie Westling, Julia Nobis and Aya Jones—Miuccia has now revealed a new campaign for her younger, more playful brand Miu Miu, which stars new face Estella Boersma.

Discovered whilst cycling through her native Amsterdam, 16-year-old Estella is a Miu Miu fave through and through, making her runway debut at its fall/winter 15 show. She also served as the face of the Aoyama campaign and celebrated the opening of the brand's new Tokyo store last month.

Enlisting Jamie Hawkesworth once again, Miu Miu's Pre-Fall 15 campaign is decidedly youthful: Estella wears knee-high socks and poses next to stills of pens and pencils, pointe shoes and USB sticks. 

Miu Miu
Jamie Hawkesworth
estella boersma