marc jacobs’ new campaign is his latest love letter to the outsider muse

Missy Elliott, Genesis P-Orridge and Sissy Spacek are among those helping the designer celebrate love, art and heroes.

by Wendy Syfret
15 June 2016, 9:35am

Marc Jacobs continues his tradition of honouring his favourite people in this autumn/winter 16 campaign. We already knew the musician, artist, writer and Throbbing Gristle member Genesis P-Orridge would be involved thanks to some BTS photographs. Now the campaign has been unveiled, the designer has elaborated on his feelings for Genesis, praising them as they "continues to explore, shape shift and define what it means to give love, be loved and live love."

Genesis' campaign co-star is Carrie White, aka Sissy Spacek. Apparently Marc has been enamoured with the actress since he was a teenager. Missy Elliott also features, although she's been part of the Marc Jacobs team longer than she probably realises. "Missy's music has kept me and my design team happily energised through countless weekdays, weeknights and weekends during those long hours of sketching, fitting, styling and doing looks," the designer reflected.

John Tuite and Carlos Santolalla — the first gay couple to sign to a modelling agency — appear wearing the brand's women's collection. Their image references New York legends Lou Reed and Robert Mapplethorpe. Former i-D covergirls Binx WaltonJulia Nobis and Grace Bol make an appearance alongside models Cheyenne Keuben, Riley Montana, Flo Dron, Sarah Abney, Ally Ertel and Estella Boersma. Marc wrote that he felt they all "effortlessly breathe a unique quality of life into the clothes."

To Marc, the individuals in the David Sims-lensed campaign "represent a collective embodiment of love, honesty, integrity, courage, strength, curiosity and inspiration. Together, as one story, this collection is a reminder to question and challenge normal and to continue exploring and pushing boundaries." His words, and the inclusive, celebratory images no doubt feel especially powerful and valued this week.


Text Wendy Syfret
Images via Marc Jacobs

marc jacobs
Missy Elliott
Genesis P-Orridge
sissy spacek