​slam jam and carhartt get busy on collaboration

The Italian and Dutch brands work together on the Boom Town Slickers collection.

by i-D Team and Stuart Brumfitt
20 February 2015, 5:10pm

To celebrate its 25th anniversary, Italian streetwear brand Slam Jam has teamed up with Carhartt to create 25 styles under the five different themes of Duck Canvas, Denim, Reflective, Bandana and Thermal. Standout pieces include deep indigo denim with pronounced white stitching, waffle knit joggers, putty colored jeans and jacket combos, white hooded parkas and bandana prints. The collection is available in Slam Jam Milano, Machine-A, Carhartt stores now and goes online on February 25th. 

The campaign video is shot by Showstudio contributor Marie Schuller and features George Hard and a selection of other unique looking boys. It sees the cusp-of-adulthood cool kids opening up in semi-awks fashion about their dreams, their worst qualities and their lifetime achievements.


slam jam
carhartt wip
slam jam 25