prada iconoclasts heads to paris for fashion week
Milena Canonero, who has designed costumes for Stanley Kubrick and Wes Anderson, takes over the brand’s flagship French store.
is a Prada project where Miuccia invites anyone from editors to artists to reinterpret her collections in some of the brand's main stores during fashion week. For this year's third installment, costume designers were in charge of bringing some drama to the visual identity of Prada's spring/summer 2015 collection.
In mid-February, Michael Wilkinson and Tim Martin transformed New York Broadway's store into an ultimate party: the end of disco. Ariane Phillips - stylist and costume designer on Madonna's W.E. and Tom Ford's Single Man - was in charge of Old Bond Street's store in London. And yesterday afternoon, Prada's Parisian store unveiled its collaboration with Milena Canonero. Movie fans may be more familiar with her name than fashionistas, but most will know the 69-year-old Italian costume designer's work on Stanley Kubrick's Clockwork Orange, as well as Midnight Express, The Shining, Out Of Africa, The Hunger. She's received four Oscars for best costume design for her work on The Grand Budapest Hotel, Marie-Antoinette, Chariots of Fire, and Barry Lyndon.
Canonero used Feng Shui to play with Prada's spring/summer 15 collection, deciding to reinterpret the collection through the four elements (water, fire, air and earth), then creating situations emphasising the importance of the fifth element: human love. Her installation is featured in the Paris store until March 11th. Prada, 6 rue du Faubourg Saint-Honoré.
Text Oscar Heliani