we're really into harley weir's mcq autumn/winter 15 campaign

McQ Alexander McQueen reveal a new identity with a new season.

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09 July 2015, 11:35am

Shot by Harley Weir and styled by Jodie Barnes, the campaign sees the brand's new logo tease its way across the bodies of models Alexandra Elizabeth Ljadov and Tobias Lundh. In stark contrast to the busier campaign by CSM grad artist Ophelia Finke last season, autumn/winter 15 is understated and sexy, the hide and seek black-out logo playful and rebellious.