kendall jenner and justin bieber take it off for new #mycalvins campaign
Calvin Klein has assembled the ultimate ensemble cast for its spring/summer 16 underwear ads.
"It's fun seeing my label on someone's behind — I like that," Calvin Klein told Playboy in 1994. Do you know what else is fun? Mad Libs. And Justin Bieber's abs. All of which appear in Calvin Klein's latest #mycalvins underwear campaign, starring the rest of Justin Bieber's body parts, Kendall Jenner, Fetty Wap, FKA Twigs, and Kendrick Lamar.
The images, shot by Tyrone LeBon, are overlaid with the line "I _____ in #mycalvins," which the subjects have filled in with their verb of choice.
Twigs excels, Kendrick reflects, Fetty Wap makes money, and Kendall poses. Justin, who stars in two ads, dreams and flaunts. Specifically, he flaunts his semi-naked tattooed body beside a Grecian statue while giving his best Kate McKinnon doing Justin Bieber face.
Calvin Klein are proven experts at tapping into viral marketing potential (and teen girls' crushes): last week a mob assembled outside the brand's men's show in Milan when word got out that Vine star Cameron Dallas was inside.
Text Alice Newell-Hanson
Images via @calvinklein