pfw: loewe spring/summer 15
J.W. Anderson was the name on everyone's lips at London Fashion Week, but ever since he was announced as the new creative director for Spanish brand, Loewe, it's been the Parisians who can't stop talking about him...
It was the show everyone's been curious to see - J.W. Anderson's debut womenswear collection for a brand that you wouldn't immediately connect with the young London designer, but once you've seen it, looks a perfect fit. The setting was utopian - the outdoor sculpture garden of Unesco's headquarters, all cold stone benches and fresh air that set the scene for a century old brand having new life breathed into it.
Julia Nobis walked out first, a modern day cave-woman draped in patchworked suede that by anyone else's hand would have looked suffocating but with J-Dubz touch was made light and breathable. In the looks that followed you could see where the skill and vision he is synonymous with, came into play. Slashed skirts, wide-leg leather trousers and knitted halternecks were structured but organic and whimsical but purposefully so. Asymmetric cuts, flashes of skin and splashes of colour looked like they belonged nowhere other than betwixt and between the sculptures, although we can't wait to see the new Loewe artistry wondering among the people next summer.
Text Felicity Kinsella
Photography Mitchell Sams