it’s official: new york will get its own men’s fashion week
The CFDA confirmed plans for the inaugural showcase this morning
carven spring/summer 15
Back in December, i-D reported on the CFDA's announcement that a New York Men's Fashion Week was in the works for July 15, pending sponsorship. Today, the council confirmed that New York Fashion Week: Men's is officially (and finally) go. Having secured sponsorship from Amazon's fashion sites-Amazon Fashion, East Dane and MyHabit-the standalone showcase for American men's fashion will kick off on July 13-16 at SoHo's Skylight Clarkson Sq.
"American menswear has never been stronger or more creative," CFDA CEO Steven Kolb said in the council's blog post announcement. "There are many reasons the CFDA is launching New York Fashion Week: Men's. It gives the designers a business platform to show during their market dates and is an opportunity to demonstrate the collective talent of an important segment of our industry."
The showcase arrives on the heels of the massive success of London Collections: Men, which launched in 2012 as a means of spotlighting emerging British menswear talents. It only makes sense that New York's up-and-comers would want a similar slice of the action; "I think [not having our own fashion week] has held a lot of people back," Patrik Ervell told i-D last year. But given the showcase's scheduling, the decision could make make the men's season as gruelling as women's: New York Fashion Week Men's will follow every other menswear show (London, June 12-15; Milan, June 20-23; Paris, June 24-28) as well as couture (July 5-10).
As to who we'll see at the inaugural showcase, the CFDA's post confirmed Tommy Hilfiger, Michael Kors, Rag & Bone, Patrik Ervell, Public School, Billy Reid, Todd Snyder, Michael Bastian, and more. But as New York Times top fashion critic Vanessa Friedman noted in this morning's edition of her Runway column, "Perhaps understandably, not all New York brands are yet committed to the idea —Ralph Lauren is still mulling apparently, and Calvin Klein and Thom Browne, both of which normally show in Milan, are hedging their bets by sticking to their European shows while also committing to hold unspecified events during New York: Men's." The absence of these American heavyweights could mean an uncertain future for the stability of the fledgling showcase, but like London, it could also result in a new creative class of menswear talents rising to the surface to fill the void.
As Alice Hines questioned in her i-D report: "Will this be just another pit stop on the global fashion week trek? Or could it also transform the New York menswear scene, historically the white button-down of the fashion world, into something more experimental and culturally relevant?"
Text Emily Manning
Photography Mitchell Sams