fendi is staging a never before seen fashion show to celebrate its 90 year anniversary
Heading back to its hometown, the fashion house will be celebrating at the iconic Trevi Fountain in Rome.
fendi spring/summer 16. photography jason lloyd evans.
To celebrate 90 years of creativity and craftsmanship in fur, Fendi is hosting a one-off fashion show at the extravagant and iconic Trevi Fountain in Rome. The unique event, suitably titled Legends and Fairy Tales, will take place on July 7 against the backdrop of Trevi Fountain's one-of-a-kind scenery. Water and play of lights will create a truly magical atmosphere.
Fendi opened its first boutique in Rome in 1926; featuring only a small fur atelier and leather goods workshop, it's has since grown into the hugely successful luxury Maison it is today.
"A fashion show in Rome at the Trevi Fountain is the best way to celebrate FENDI's 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship," Said Pietro Beccari, Fendi Chairman and CEO. "The Trevi fountain is a unique place and its represents FENDI preservation of values, tradition, and historic patronage while looking towards the future."
Text Lula Ososki