h&m x kenzo's new campain sees chance the rapper, iman and suboi open up
The three legends discuss books, kids, politics and — of course — style.
H&M is no stranger to releasing a high-profile collaboration. In recent years, they've joined forces with Alexander Wang, M.I.A., Balmain, Isabel Marant, Maison Martin Margiela, Beyoncé and Madonna. Given this impressive repertoire, it came as no surprise when the Swedish retailer announced it would be partnering with iconic French/Japanese label, Kenzo. Recently they gave us a taste of the campaign with a 16-second promo video, and now we're finally getting a real bite. The Swedish retailer have released campaign shots and interviews starring Chance the Rapper, supermodel Iman and hip-hop artist Suboi. In the clips Chance discusses his work with kids and teenagers, Iman reflects on her former political aspirations and Suboi explains how she found her look.
The rest of the campaign shots — which will feature collaboration ambassadors Chloe Sevigny, actress Rosario Dawson, musician Ryuichi Sakamotoand and artist/activist Xiuhtezcatl Martinez — are set to be released on October 21. The campaign is shot by legendary French photographer Jean Paul Goude, who's famous for his 1980s surrealist photos of Grace Jones.
This gradual feed of campaign shots has us waiting in anticipation for the collaboration's release, which is set to hit stores on November 3.
Text Amy Campbell
Image via Kenzo