visit the 90s studio where jay z recorded his debut album

Hov's 'Reasonable Doubt' pop-up store/exhibition will replicate the Studio B Control Room at D&D Studios, where he recorded his seminal debut studio album 20 years ago.

by i-D Staff and Hannah Ongley
19 October 2016, 5:40pm

It was teensy bit wrong that Los Angeles was treated to the inaugural installment of Jay Z's Reasonable Doubt pop-up earlier this year. While the subway station story behind the East Coast icon's stage name is unfortunately no more than a myth, Mr. Carter did name his Roc-A-Fella record label after New York's most famous buildings/families, and wrote the unofficial Alicia Keys-featuring state song "Empire State of Mind" (Sorry Steve Karmen). But all is set to be rectified tomorrow. Continuing the slew of 20th anniversary celebrations for Hov's outstanding debut studio album, New York's own awesomely nostalgic Reasonable Doubt pop-up will open on West Broadway from October 20-23. 

Like Jay's West Coast collab with Rock-A-Fella co-founder Kareem "Briggs" Burke — which recreated the rap legend's old Brooklyn apartment — the NYC store will also function as a super 90s throwback. It has been decked out to replicate the Studio B Control Room at D&D Studios, where Jay recorded tracks for Reasonable Doubt with Biggie, Mary J. Blige, and Memphis Bleek. Tickets to the Roc96 store/exhibition can be purchased online for $50 and $100, and come with a shopping credit equal to the purchase price. Not based in the Empire State? Everything up for grabs in Roc96 — including tees, hats, headphones, Reasonable Doubt turntables, "Can't Knock the Hustle" duffle bags, and a $1,200 Roc x Moreca duffle bag — can also be purchased on the web store. Your move, Yeezy. 


Text Hannah Ongley

Jay Z
reasonable doubt
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