hedi slimane breaks silence on ysl

The designer reactivated his Twitter account last night to talk about the Y in Saint Laurent.

by Felix Petty
07 October 2016, 1:15pm

Hedi Slimane is no stranger to Twitter drama. Four years ago he infamously tweeted an open letter to critic Cathy Horyn when a bad review incensed the designer following his debut show at Saint Laurent.

Since then he's been pretty tight-lipped about spilling his thoughts in 140 characters or less. Until last night, when he posted over 20 tweets on "inaccurate statements regarding Hedi and the usage of the YSL historical logo" in all-caps and in the third person.

While it's unclear what sparked Hedi to go into detail about his use of the iconic logo in his rebranded Saint Laurent, it again drags up the controversy that followed when he dropped the Yves from the brand's name when he took over as head of the historic maison in 2012.

Hedi's replacement as Creative Director of Saint Laurent, Anthony Vaccarello, presented his first collection last week, which was heavy on the Y in YSL, featuring the logo on earrings and, memorably, as the heel of a pair of shoes. It's most likely this that led to Hedi wanting to set the record straight on his affinity for the AM Cassandre-designed logo.

In a series of tweets, each opening with "For The Record," Hedi listed all his own uses of the logo, and the various ways he "celebrated and championed" it: from YSL-shaped confetti that rained down at the end of fall/winter 16 show, to the jewelry, bags, and accessories which featured it — even down to the antique brass YSL logos he used in the restored YSL couture house on Rue de L'Universite.

After detailing all the instances, he signed off that the "logo was entirely part of Hedi's reform project for the house." Unfortunately, there's no word on either Hedi's legal battle with Kering on a non-compete clause in his contract, or where the designer might end up next.


Text Felix Petty
Image via Twitter

Hedi Slimane
Saint Laurent
Yves Saint Laurent
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