pc music have infiltrated corporate america
SOPHIE just soundtracked a McDonalds commercial.
When record label PC Music first released their brand of fairy-floss fuelled EDM in 2014, everyone thought it was some kind of art-school joke. As the label expanded and kept on earnestly pushing their energy drink - said to enhance "upward shine, vertical connectivity and personal growth" - it began to seem less and less like an ironic jab at consumerism. PC Music weren't making fun of anyone: it was for real.
If corporate growth is PC Music's goal, signee SOPHIE just scored big time. Despite the name, SOPHIE is a dude, and his track LEMONADE soundtracks McDonalds latest ad for "Real Lemonade" - as opposed to whatever impostor they'd previously purveyed.
Text Isabelle Hellyer
Image via SOPHIE