​laverne cox launches equinox #poweredbypride

Snap a selfie with David Flores’s street art in London, NY and San Fran and Equinox will donate to LGBTQA charities.

Jun 22 2015, 6:27pm

In celebration of Pride Month, fitness brand Equinox have created #POWEREDBYPRIDE, an interactive artwork and social media campaign that raises money for LGBTQA charities. Equinox have commissioned LA-based artist David Flores to create street murals with a message of universal love in London, New York and San Francisco, and every time you snap a selfie in front of one and use the hashtag #POWEREDBYPRIDE, Equinox will donate £1 or $1 to an LGBTQA charity.

Laverne Cox

"Pride for me is about living authentically, having the courage and power to stand tall spiritually, emotionally and physically in my truth," says Orange is the New Black actress and trans activist Laverne Cox, who launched the artwork in New York. Cox invites you to, "Join me by sharing what pride means to you and visiting the Equinox mural - to share a kiss in support of universal love!"

In the UK, you can frame the perfect Instagram or Twitter pic at 34-35 Berwick Street in Soho between now and 7 July. Share your snap on Instagram and Twitter, making sure to use the #POWEREDBYPRIDE hashtag, and Equinox will donate £1 per post to The Pilion Trust, who support and advocate for marginalised groups.

Stylist Soki Mak at Berwick Street in Soho, London. Photo @sokimak

In the US, you can head to North 13th and Wythe Ave in Williamsburg NY (until 13 July) and 923 Market Street in San Francisco (until 4 July). For every social post with the hashtag #POWEREDBYPRIDE, Equinox will donate $1 to the Hetrick-Martin Institute, who provide counselling and legal assistance to LGBT youth.

"As an artist, I am a big supporter of self-expression and the LGBTQA community," says artist David Flores, adding that, "Everyone deserves to be proud of who they are."