Lil Yachty is the self confessed 'King of the Teens' making waves across all types of social media, counting Frank Ocean, Skepta and Charli XCX as fans. i-D Meets the red-braided, boat obsessed rapper and artist who just "wanted to be a superstar", to make sense of all the hype. Hailing from Atlanta, Yachty goes against everything we thought we knew about hip hop. Here Yacthy talks us through his personal image, digs into the UK's finest offering of snacks, and tells us the importance of originality. It's all just boats, water, and being swag!
Directors Lily Rose Thomas and Stephen Isaac-Wilson
Global Executive Producer Eloise King
Director of Photography John Fisher Styling Bojana Kozarevic Styling Assistant Lena Ernestus Runner Lula Ososki Sound Recordist Joshua Whitelaw Editor Paul Frankl Colourist Tim Smith at Electric Theatre Collective Sound Mix Matt Cheney Assistant Editor Ben Melbourne
Production Manager Lauran Clark Production Coordinator Rosa Harris Edmonds
Music "One Night" and "All In" performed by Lil Yachty, courtesy of Universal Music "Minnesota" Performed by Lil Yachty Ft. Quavo, Skippa The Flippa, Young Thug, courtesy of Universal Music "Shout Out The Roof" performed by Lil Yachty, courtesy of Universal Music "Wanna Be Us" Performed by Lil Yachty Ft. Burberry Perry, courtesy of Universal Music "King of the Teens" performed by Lil Yachty, courtesy of Universal Music Additional Footage Courtesy of Lil Yachty
Look 1 Lil Yachty wears all clothing and jewellery model's own. Look 2 Lil Yachty wears suit jacket and trousers Charles Jeffrey LOVERBOY. Shirt Martine Rose. Jewellery, socks and trainers model's own. Look 3 Lil Yachty wears suit jacket and trousers Dior Homme. Jewellery, socks and trainers model's own. Look 4 Lil Yachty wears top J.W. Anderson. Trousers Etro. Boots Dries Van Noten. Jewellery model's own.
Commercial Creative Director Bunny Kinney Head of Production Bree Horn Associate Producer Kate Villevoye Director Tom Ivin Producer Declan Higgins
Head of Post Production Daniel Elias Post Production Manager Tom Lynch Post Production Administrator Laura Davidson Post Production Coordinator Regina Lemaire-Costa
Music Supervisor Alex Benge Rights & Clearances Cristina Lombardo
Studio Manager Polly Williams Motion Graphics Director Steve Gurr Junior Designer Rebecca Hopkins
Special Thanks Ardith Birchall at Electric Theatre Collective, Matt at The Russian Club Studios