The VICEChannels

      think pieces

      what you need to know before starting your own fashion label what you need to know before starting your own fashion label what you need to know before starting your own fashion label

      In the third part of a series of articles created in association with 1 Granary and Sarabande: The Lee Alexander McQueen Foundation Philip Rouse, founder of Paris-based showroom Not Summer, talked us through the tough reality of commercialising your own brand.