PUMA

News

rihanna's homecoming: fenty x puma is returning to new york

After two seasons in Paris, the superstar is back!
Isabelle Hellyer
7.11.17
Rihanna

rihanna's class of 2017 for fenty includes adwoa aboah, slick woods, and jamie bochert

Fresh out of Fenty University.
Hannah Ongley
3.8.17
News

the weeknd joins rihanna as puma's latest collaborator

How very Rihanna of you, Abel.
i-D Staff
10.4.16
News

rihanna will show her fenty x puma collection at paris fashion week

Can't make it to Paris, don't worry, it's obviously also streaming on Tidal.
Wendy Syfret
9.20.16
News

rihanna’s fenty collection will not show at nyfw

Instead, her Puma collaboration will be available for purchase at two exclusive NYC pop-up shops.
Amy Campbell
8.26.16
News

rihanna's puma line drops in two weeks

Will Rih's Puma clothing deliver the same sell-out success as her slides and creepers?
Isabelle Hellyer
8.22.16
News

young thug dons velour for new puma campaign

Velour tracksuits haven't looked this good since Juicy Couture!
i-D Staff
8.16.16
straight ups

elliot ness

Autumn is here and we are here for it. i-D can't wait to get out our fluffiest jumpers, baggiest hoodies and freshest coats. We headed to the streets of Melbourne to check out how kids are rugging up.
i-D Staff
5.11.16
News

rihanna's puma collab has brought the brand back to life

The right face at the right time can rake in billions
Isabelle Hellyer
5.2.16
News

rihanna beat kanye at the twitter game

Twitter crunched the #NYFW numbers, and the results are shocking.
Laura Vogel
2.21.16
Fashion

rihanna’s new puma collection, phresh out the runway

Gigi walked, Naomi watched, and Rih took a bow in an oversized sweatshirt (and not much else) from her first full clothing collection for Puma.
Alice Newell-Hanson
2.13.16
News

rihanna is selling a front row seat to her puma show at nyfw

A front row seat at the Riri X Puma show is yours for $15,000.
i-D Staff
12.9.15
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