perfume are still japan's most experimental girl group
Ahead of their Coachella performance, the J-Pop group tell i-D about their new album 'Future Pop' and why they've never embraced kawaii.
how to smell feral: the perfume guide you never knew you needed
The Beauty Algorithm finds perfumes to answer a request as old as time itself: how to smell feral.
byredo founder ben gorham shares his advice for young creatives
His cult fragrance brand has received worldwide acclaim. Here’s the key to its creative success.
byredo’s new scent is inspired by the end of the world
Your apocalyptic anxiety harnessed into perfume.
exploring the relationship between perfume and gender
Katie Puckrick wants people to stop trying to define whether the fluid in a particular bottle is “for women” or “for men”, and start thinking about what makes you smell good.
louis vuitton’s first ever men’s fragrances are here
They’ve been five years in the making.
“fragrances that stay on the shelf don’t exist”: olivier polge on creating a new chanel fragrance
Capturing the designer’s true spirit, Chanel's newly launched Gabrielle is a light and ambrosial addition to the house’s many fragrances. Here’s the story of how it came to be.
hari nef and petra collins are the faces of alessandro's first gucci perfume
Alessandro Michele promises the scent will feel like 'wearing a garden.'
the hidden stories of the world's six-figure fragrances
These are the world's rarest, most elusive perfumes.
the creative director of comme des garçons parfums on reissuing ten of their most iconic scents
Christian Astuguevieille is the brains behind some of the most avant-garde scents you could ever hope to wear, and which you now can again, thanks to the Comme des Garçons Olfactory Library.
kate moss is the face of charlotte tilbury's first fragrance
Scent of a Dream has been tried and tested by both women for 30 years.
fka twigs didn't want anyone to know she was making a perfume
In a rare beauty scandal, the perfume house in question accidentally leaked the news.