a look at normcore's political rebirth
It's all about fitting in, dressing down and infiltrating the grey world of men in suits.
tertiary chic: australian university trends explained
Melbourne loves normcore, Sydney is into DIY-Vetements, Tassie just wants to keep warm and Canberra students are business casual.
on the brandwagon: inside the weird world of trend forecasting
Predicting the future isn’t the same as creating it.
why are we all turning into each other?
The trend for normcore beauty is on the rise. Small, no-need-to-make-a-fuss surgical procedures are gradually morphing us into the same person. This is generation #selfies, and #samesies.
2014 the year of... internet fashion subcultures
From Normcore to Health Goth, 2014 was the year that fashion’s subcultures started taking their cues from the net instead of the street.