Hugo Boss


boss brings pacific cool to nyfw

Under the direction of Ingo Wilts, the brand is creating sexy suiting for the sneaker generation.
Jack Sunnucks

even more dreamy campaigns for you to drool over

As the New Year rolls in, we wave farewell to the faces of yesteryear and greet all those set to shake up 2017. From Anwar Hadid’s dazzling debut at Hugo Boss to all the moody men at Alexander McQueen, here are a few more of our favourite spring/summer...
Tish Weinstock

hugo boss autumn/winter 16

Proving he’s well settled in his role at the helm of the traditionally masculine brand, Wu set himself a new challenge this season.
i-D Staff

nyfw: boss spring/summer 15

Jason Wu’s second season for BOSS was sharp, sleek, and modern. Gone are the slouchy trousers and loose brushstroke jacquards, this was hard-edged, sharply cut, and tailored to perfection. A sign of the 31-year-old designer’s impressive range.
Emily Manning

Marco Brambilla’s Fantastical Film for BOSS

For the second installment of the ongoing film series THIS IS BOSS, Jason Wu commissioned video artist Marco Brambilla, who merged his own interests in architecture and geometric design with the sleek and modern qualities of Wu’s garments.
i-D Team

tyrone lebon: lily mcmenamy photocopied

He’s shot Cara stripping; now he’s shot Lily flashing a photocopier. Tyrone Lebon’s latest film for i-D transforms our number one yogi/supermodel/art historian - the amazing Lily McMenamy - into a naughty schoolgirl making every photocopy machine’s...
i-D Team