fruits magazine

Fashion

This new digital archive of STREET magazine is a timeless lesson in style

With the first 100 issues now available online, founder and editor of STREET magazine Shoichi Aoki gives us his favourite shots from the archives.
Ryan White
5.28.20
News

tokyo street style lives on in opening ceremony's kawaii collab with 'fruits'

The store will also be selling super vintage issues of the defunct mag.
André-Naquian Wheeler
4.20.17
Fashion

the editor of 'fruits' magazine on the rise and fall of harajuku

Shoichi Aoki, the editor of the pioneering Japanese street style magazine, sounds off on the future of Tokyo style.
i-D Japan
4.10.17
Fashion

what the closure of 'fruits' magazine means for japanese street style

The legendary magazine publishes its last issue, citing a lack of stylish individuals to photograph. Where does this leave the state of street fashion in Japan?
Ashley Clarke
2.6.17
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