dua lipa is the new face of ysl beauty
She'll be joining an already glamorous family that includes Zoë Kravitz and Kaia Gerber.
giddy up! five ways to smell like a cowboy
The Beauty Algorithm makes all your chap-wearing, horse-riding, boot-clipping dreams come true. Well, kind of.
how to smell feral: the perfume guide you never knew you needed
The Beauty Algorithm finds perfumes to answer a request as old as time itself: how to smell feral.
byredo founder ben gorham shares his advice for young creatives
His cult fragrance brand has received worldwide acclaim. Here’s the key to its creative success.
teddy quinlivan and hanne gaby odiele’s manifesto of hope
As Maison Margiela announce their new fragrance, Mutiny, we meet two of the faces of its radical campaign.
byredo’s new scent is inspired by the end of the world
Your apocalyptic anxiety harnessed into perfume.
exploring the relationship between perfume and gender
Katie Puckrick wants people to stop trying to define whether the fluid in a particular bottle is “for women” or “for men”, and start thinking about what makes you smell good.
louis vuitton’s first ever men’s fragrances are here
They’ve been five years in the making.
“fragrances that stay on the shelf don’t exist”: olivier polge on creating a new chanel fragrance
Capturing the designer’s true spirit, Chanel's newly launched Gabrielle is a light and ambrosial addition to the house’s many fragrances. Here’s the story of how it came to be.
hari nef and petra collins are the faces of alessandro's first gucci perfume
Alessandro Michele promises the scent will feel like 'wearing a garden.'
comme des garçons made a perfume inspired by... concrete?
Spoiler: it smells nothing like concrete.
kristen stewart is the face of the new gabrielle chanel fragrance
It’ll probably smell as good as Kristen looks.