ADVERTISING

News

the comments on the gillette ad prove why it's necessary

Evidently toxic masculinity isn't going anywhere. For now.
Jack Sunnucks
1.16.19
beauty week

exploring the relationship between perfume and gender

Katie Puckrick wants people to stop trying to define whether the fluid in a particular bottle is “for women” or “for men”, and start thinking about what makes you smell good.
Katie Puckrick
6.14.18
Culture

why we need stronger lgbt+ representation in advertising

It’s probably not a massive shock that LGBT+ people are woefully under represented in advertising -- and then there’s the sad fact that the most complained about advert of 2016 was a builder in heels. So what’s being done to change this? We find out.
Greg French
12.9.17
Fashion

calvin klein on creating fashion’s most provocative advertisements

On the release of his first book, we spoke to the legendary designer to find out what really comes between him and his Calvin’s.
Felix Petty
11.1.17
News

there are new measures to crack down on sexist ads

Sick of ads telling us a woman’s sole purpose in life is to mould herself into a bronze sculpture thinner than the floss she cleans her pearly whites with? So is the Advertising Standards Authority.
Georgie Wright
7.21.17
Sex

emerging brands are taking ‘sex sells’ to new extremes

Allusion and innuendo are so 2016.
Erica Euse
6.2.17
Think Pieces

why can’t fashion quit smoking?

Fashion’s love of a smoke is a lingering example of advertisers manipulating women’s self image to sell them something they don’t really want.
Wendy Syfret
5.24.17
Culture

why do brands think they can be agents for social change?

We’re living through an age where we need to take more direct action than ever. But should we be relying on brands to take a stand as well?
Greg French
4.14.17
Fashion

david lachapelle and the positive power of advertising

After shooting the diversity-positive new #makelovenotwalls campaign for Diesel, we spoke to the legendary photographer about why we all need to use our platforms and how we can all stay optimistic that a brighter and more exciting tomorrow is possible.
Lula Ososki
2.21.17
News

selena gomez’s instagram is worth more than most houses

The former Disney star is the most valuable person on social media.
Kasumi Borczyk
7.21.16
think piece

from dad bods to plus-size male models, average dudes are getting some love

Are we overdue for a male body revolution?
Wendy Syfret
3.29.16
News

that adorable stoned sloth was super expensive

To be fair, we'd pay to see a South American mammal wear pants.
i-D Staff
2.18.16
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