tokyo is the scene for tyrone lebon’s latest stüssy campaign
The photographer travelled to Japan to capture the present-day spirit of the 80s SoCal brand.
In his third campaign for Stüssy, i-D photographer Tyrone Lebon has headed to Tokyo. The Japanese leg of Stüssy's world tour cities sees him creating portraits that capture cityscapes, cherry blossoms, speech-bubbled language and mask-wearing subway riders. Geishas, harajuku, and snapping tourists all feature, but the imagery escapes being too obvious thanks in large part to the quality of the execution and the styling by Tom Guinness, including a one-off Stüssy headpiece designed by hairstylist KAMO.
Stüssy has long been inspired by the International Stüssy Tribe in Los Angeles, New York, London, Berlin and Tokyo and is keen to keep extending its global subcultural reach. The full campaign will be released tomorrow Friday 21st August in time with the first drop of Stüssy's fall collection on stussy.com and all Chapter Stores.