in bearcubs’ latest clip, urban legends get a new leading lady

‘So Long’ asks you to question where the danger really lies.

by i-D Staff
15 November 2016, 2:20am

If horror stories and urban legends have taught us one thing, it's to tense up when a man appears unexpectedly in the backseat of a woman's car. Chances are, he's got a rusty hook in his backpack. But in the new clip for So Long, Bearcubs (Jack Ritchie) and Secaina Hudson remind you sometimes the driver isn't the one in trouble. Driving alone, along a long, dark, empty road, Secaina doesn't flinch as Jack appears and disappears in her rearview mirror. She knows he poses her no harm, that's already been taken care of.

In an email to i-D, Jack explains the moody inversion of a familiar trope was a shout out to late 80s and early 90s crime thrillers. "Films like Lynch's Mulholland Drive and the Coen brother's Blood Simple (are) the main references; I wanted the result to have a timeless, placeless feel so that the viewer could project their own imagination onto it," he explains. Check it out below, and remember, always check the trunk.