you can now own a piece of beyoncé’s iconic beychella outfit
Bey’s dropping a capsule collection based on her performance outfit.
It’s been three long months since Beyoncé turned Coachella into Beychella, and to be honest we’re still recovering from how amazing it was. Thankfully we can now own a piece of Beychella ourselves to keep that good feeling alive. A capsule collection based on Bey's iconic performance outfit is dropping soon with all proceeds going to United Negro College Fund (UNCF). The collection will be released in collaboration with Balmain who designed the college-inspired outfits for the queen and her dancers.
Beyoncé x Balmain is a three piece collection consisting of the yellow and pink sweatshirts Bey wore on stage, and an additional black tee in the same style. The design was inspired by HBCU lettering and graphics, which, for those who don’t know, stands for Historically Black Colleges and Universities. These institutions were established in the US prior to the Civil Rights Act in 1964 to educate black Americans.
The collection is the second example of Beychella inspiring a charitable moment from Bey. Earlier this year she awarded four black university students with a $25,000 scholarship as part of her Homecoming Scholars Program.
"The donation was the main goal of this collaboration," Balmain creative director Olivier Rousteing told Vogue. “What I learned the whole time working with Beyoncé is that fashion is a really, really small world, and music is a really big global world, and when music and fashion meet each other, it becomes a strong world together. An entire nation.”
The collection will be available online July 14th from both Beyoncé's and Balmain's websites.