Share it, like, it, read it, own it, heart it. In the age of accelerated celebrity, incessant likes and trolling haters, we asked some young Londoners what "popular" means today.
What do you do?
I own and manage a clothing boutique online.
What does "popular" mean to you?
Being known to a lot of people and knowing a lot of people.
Do you care how many followers you have on Instagram?
No because ten followers could be your greatest supporters.
Whose accounts do you double tap the most on Instagram?
Mainly fashion stuff.
Who is the ultimate pop icon?
Photography Lily Bertrand-Webb