how gen z yellow took over your instagram (and the world)
In this week’s episode of i-D’s fashion podcast, Fash-ON Fash-OFF, we’re taking a deep dive into Gen Z Yellow -- the bright, squelching colour of the moment.
Keener-eyed i-D readers will recall that last week, i-D Deputy Editor Felix Petty wrote a piece entitled, what even is gen z yellow and should we care about it?
“Even with the dodgy name,” he said, “Gen Z yellow seems like it is happening. It is a thing now: it was spotted walking up and down the spring/summer 18 and autumn/winter 18 catwalks. Press releases keep on appearing trumpeting it as the new thing. Sales of yellow are up! up! up!”
But what exactly is Gen Z yellow? And, more importantly, why is it?
As you may have gathered, in this week’s episode of the i-D podcast, Fash-ON Fash-OFF, we’re taking a deep dive into the year’s biggest colour trend -- Gen Z Yellow. We’re going to figure out what it is and why we should all apparently care about it. We’ll be hearing from Art Hoe Collective -- a New York based movement often credited as originators of the craze. And we’ll be debating where this leaves millennial pink -- the once ubiquitous tone left cold and shamed in a forgotten corner of Instagram.
Today, I’m joined i-D Deputy Editor Felix Petty, i-D Features Editor Tish Weinstock and i-D Contributing Editor Douglas Greenwood.
This article originally appeared on i-D UK.