look sharp with a clear conscience this summer
Yevu, the Australian designed, African made colourful clothing with a difference is about to pop up near you.
When it comes to lighting up a room with your outfit, the people of Ghana could teach us a thing or two. When Australian designer Anna Robertson spent a year living in Ghana's capital Accra on an AusAid funded position with a Ghanaian think tank, she was inspired by the array of colourful patterns in the traditional wax prints worn on the streets by young and old. This led to the launch of Yevu (the word meaning 'white woman' in the local Ewe language), a socially responsible and sustainable label of cool, comfortable basics, designed and made in West Africa with profits reinvested back into the country and to the manufacturers she collaborates with.
Anna works with predominantly female micro producers and artisanal manufacturers supplying training (in skills they may not already have) and work, allowing the employees to be self-sufficient. It's a fashion business that's socially aware and sustainable at every level. Watch the video below to hear stories directly from the people involved.
Since 2013, Yevu have had a number of pop up shops and around the world, with styles selling out in the blink of an eye. This week sees the next round of pop ups in Sydney and Melbourne complete with after parties and good times. The summer holidays will never have looked better of brighter.
Friday 4th December 2015 - Sunday 31st January 2016. 10am - 7pm everyday. 27-29 Johnston Street, Collingwood (closed xmas day, boxing day and new years day)