lana del rey's 'love' has been pressed into a heart-shaped vinyl

Quick, there's only 5,000 copies of the ever-so Lana release.

by Isabelle Hellyer
27 July 2017, 5:17am

Image courtesy of Urban Outfitters

Frankly, we're a little surprised this has taken so long: Lana Del Rey has pressed a cherry red heart-shaped vinyl, proving that we are indeed living in one giant Portlandia episode. Yesterday Urban Outfitters announced two of the artist's most recent singles, Love and Lust for Life, would be available on a 10" double A-side vinyl. The novelty pressing is limited to a 5,000 copy release, making it a likely an instant collectable for Lana's die-hard fans.

The artist is something of a queen in the world of vinyl: last year Lana's 2012 record Born to Die was one of the 15 top-selling vinyl albums in America. In 2014, both Ultraviolence and Born to Die made it to the top 10, making her the only solo artist with two entries in the list.

If turntables aren't your thing, but you'd like to own an analogue copy of Lust for Life, never fear: come September it will also be available on cassette.


Text Isabelle Hellyer
Image courtesy of Urban Outfitters