self service: see calvin klein's most intimate campaign yet
The belfie just went high fashion.
Calvin Klein made their name selling sex in the 90s—a different kind of sex than we had ever seen. The brand's identity eschewed the backcombed, sequinned, sensual glam of the 80s for a raw picture of sexuality. When Kate Moss and Marky Mark embraced in the era's most iconic Calvin campaign, they were fresh-faced and unstyled. There was no leather or lace: the only thing that spelt s-e-x was their grasp on each other.
More than a decade later, Calvin are still out to capture contemporary sexuality, and spotlight iconoclastic faces. Their latest Spring/Summer 2016 imagery stars i-D covergirls Abbey Lee Kershaw and Saskia de Brauw, alongside Klara Kristin and Kendall Jenner. Harley Weir lensed the campaign—the London creative who also shot Lineisy Montero for i-D's latest cover, The New Luxury Issue.