comme des garçons revive a troubled andy warhol artwork
A unisex fragrance picks up where the artist left off in 1967.
© 2015 The Andy Warhol Foundation for the Visual Arts, Inc./ARS, New York.
/ Materiały prasowe Comme des Garçons.
In 1967, Andy Warhol debuted an artwork titled You're In, 24 silver painted Coca-Cola bottles neatly housed in a red and yellow printed wooden crate. The artist placed a yellow-tinged liquid inside each glass bottle, which he claimed was toilet water — unfortunately, though somewhat predictably, he soon received a cease-and-desist letter from Coca-Cola. The sculpture remains one of the artist's lesser-known works, but it seems You're In is about to have its moment in the sun. Or more appropriately, its 15 minutes of fame.
Comme des Garçons have revived the artwork with their latest fragrance, Andy Warhol's You're In. Like the original sculpture, Comme have housed silver bottles in a red and yellow carton, though they've wisely ditched the Coca-Cola branding. The unisex perfume features notes of bitter orange, lime zest, jasmine, metallic amber coriander leaf (Refinery 29 described the fragrance as having a "musky, metallic dry-down").
A bottle is priced at $95USD, with a portion of the proceeds going to the Warhol Foundation. Andy Warhol's You're In is currently only available at DSM New York, but October will see a worldwide rollout to stores that carry Comme des Garçons fragrances.
The original artwork belongs to The Andy Warhol Museum, Pittsburgh, and is routinely lent to Warhol retrospectives around the world.