take an exclusive look at the new music video from rihanna choreographer parri$

Fresh off the back of three VMA nominations for her work on Justin Bieber’s Sorry, the proud Polynesian choreographer, dancer and musician is taking giant steps into her own music career as she releases the fierce video for third single, FIYAH.

by Frankie Dunn
26 September 2016, 11:45pm

Parris Goebel aka Parri$ is the New Zealander sitting at the top of the cool charts. Having received three separate nominations for her work on Justin Bieber's Sorry and choreographed Rihanna's brilliant 2016 VMA performance, the 24-year-old's CV also includes work for the likes of Janet Jackson, JLo and Nicki Minaj. Now, she's turning her attention to her own music career. 

Two singles deep (both colourful club tune Friday and trappy skrrrt-filled NASTY were released complete with self-directed, produced and choreographed music videos in August), we were left anticipating what might come next and Fiyah is a most welcome surprise. There's something quite CL about the single in both attitude and style, with Parri$' sultry flow broken up with a fiery chorus. Of course, given her status in the dance world, the accompanying video is a thing of beauty. Shot in London, she leads a beautiful crew of dancers through the city streets and into a church via a solid dose of head-shaving, fire breathing and dog walking. Her look is fierce and her monogrammed cape is the best. Overwhelmed by the Fiyah, we called on her for a quick chat...

How did you first get into dancing?
I have always loved dancing from a young age and my mum enrolled me in a performing arts course that did a variety of styles.

Do you remember your first performance?
I think it was in primary school with my sister.

What's the best piece of advice you've ever received?
If you dream big and work hard then you can achieve anything.

What was it like working with Rihanna for her VMA performance?
Amazing - she is such a great individual and is really at the top of the game in music around the world. It was special to choreograph for her and also to have six of my girls from ReQuest Dance Crew dance with her.

And how was it attending?
It was my first time and I had a great time. Walking the red carpet was very special and was proud to wear a Samoan dress to represent my culture. Definitely a star studded event.

How would your friends describe you?
Very focused and driven to achieve my goals. There are no grey areas for me and I tell it like I see it. My family means the world to me.

Where are you from? What's the best thing about your hometown?
Auckland, New Zealand. The best thing is that it's where my family live.

How important is it to you that you represent Polynesia as a young woman in 2016?
Growing up I didn't really have a lot of Polynesian female role models to look up to so I feel it is really important for me to represent not only Samoa but all Polynesians. If a little girl from South Auckland can make it, then I want to encourage all our kids to do the same.

Have you been to Paris?
Yes and I loved it. The energy there is great and the dancers there are very unique.

What do you think of the current trend for interpretive dance solos in music videos?
I feel any dance in videos is great for the industry. You see all types of expressions and interpretation of music and lyrics. Its great to see so many forms being used.

Tell us a little about the video for FIYAH
FIYAH was filmed in London and was very much inspired by the landscape and my friends that are there. The fashion is very much a big part of the video and the church we filmed in was breathtaking. Walking the streets of London was raw, and then having our own fire truck with female fire breathers just brought the whole video to life.

What exciting projects do you have coming up?
I really want to create something in film and TV.

What advice would you give to those wanting to pursue a career in dancing?
You have to work everyday at improving your craft. The more hours you spend in the studio with the right teachers and dancers, the better you are going to become. Dance is a way of seeing the world; something you can wake up and do each day if you are passionate and love what you are doing.

Where do you see yourself in 10 years?
Creating things that the world has not seen.

Parris Goebel
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