Advertisement

stand up to cervical cancer with #SmearForSmear selfie

Georgia May Jagger leads new campaign to raise awareness of threat of cervical cancer.

by Tish Weinstock
|
28 January 2015, 1:00pm

​Alisa wears jacket Akris. Badge stylist's own.

Fighting for a cause and not applause, Georgia May Jagger leads the pack in #SmearForSmear, a campaign set up by Jo's Cervical Cancer Trust to bring awareness to the deadly disease which has claimed the lives of millions of women aged between 25-29 over the last 10 years. By posting an image of yourself online, with lipstick smeared all over your face, and using the hashtag #SmearForSmear, the campaign urges women to attend their smear tests regularly and help catch cervical cancer early on. With Georgia's nominees - bffs Cara Delevingne and Suki Waterhouse - next to follow suit, the campaign looks set to go viral. Join in now, we nominate you.

Credits


Text Tish Weinstock
Photography Amy Troost
Fashion Director Alastair McKimm
Make-up Yadim
Hair Shay Ashual at Tim Howard Management.
Nail technician Honey at Exposure NY.
Casting Angus Munro for AM Casting (Streeters NY).
Photography assistance Henry Lopez, Darren Hall.
Digital technician Denis Vlasov.
Styling assistance Katelyn Gray.
Make-up assistance Kanako Takase.
Hair assistance Sean Mikel.